Shaw’s launches ‘From Deli to Dugout Sweepstakes’ on Red Sox Radio Network

By Chris Reidy, Globe Staff



Radio station operator Entercom Communications and Shaw’s Supermarkets said they are launching a “From Deli to Dugout Sweepstakes” promotion as part of the ongoing relationship between Shaw’s and Entercom’s WEEI Sports Radio and the Red Sox Radio Network.

The sweepstakes will reward one customer each week for buying specific Dietz & Watsondeli items with their Shaw’s Rewards Card. Shaw’s Rewards Card members who purchase the deli item of the week will receive automatic entry into the “From Deli to Dugout Sweepstakes” with a chance to win such prizes as an opportunity to watch batting practice on-field, Shaw’s said.

The promotion is designed to highlight Shaw’s deli offerings, the West Bridgewater-based chain said.

Given Shaw’s 150-year history, a relationship with WEEI and the Red Sox Radio Network is “a natural fit” for the supermarket chain, Shaw’s president Mike Stigers said in a statement.Chris Reidy can be reached at reidy@globe.com.